Moncler will be launching the film "Don't Steal the Jacket", directed by the renowned director Bruce Weber.
8 Oct
Moncler will be launching the film, quot;Don’t Steal the Jacketquot;, directed by the renowned director Bruce Weber, in Milan, Teatro Litta, Corso Magenta, which will be a the global premiere.
The movie is 24 minutes long, and combines the style of music film, fantasy film, thriller and adventure film in one. American artist and photographer who draw inspiration from the film, released the Monclerrsquo;s 2011-2012 autumn and winter propaganda series. Constituted by 19 somewhat ironic posters, the propaganda series have diverse themes. Each poster is unique, and they together act as summaries and retroversions, indicating the role and the film atmosphere.
The show highlights the Monclerrsquo;s attention with contemporary art. They have worked out extraordinary effect in a most primitive form. This is the first time Bruce Weber carries out advertising activities by the method of a film.
Flowers sprayed out by the spray gun, sweet girls who like playing with their loving dogs, warm-hearted tall brothers, and a small Pomeranian – these are all heroines in typical BRUCE WEBER style stories. With Unbridled creativity, joy and attracting suspense, this mysterious story wants to focus on sympathy and human nature of caring friends, which would be human beings, animals or nature. Itrsquo;s a happy story with a relaxing theme. In addition to its touching plot, the film also invited the American band ldquo;Radical Somethingrdquo;to dub for the film.
The cast also includes the Moncler himself. Whether in the film or the poster, jackets with stripes are all keeping in great harmony with the touching plot and the atmosphere of the story, which emphasizes the brand’s creativity. That is an encounter with arts again with shining spark clashes. Brand and BRUCE WEBERrsquo;s fifth co-writing is going to be a legend.
This great photographer has directed many popular films, including Chet Bakerrsquo;s documentary as quot;Let’s get lostquot;. For Moncler and him, the theater is not only a medium of emotional expression, but also the school of life. Bruce Weber said: quot;I grew up with Italian films, and I am grateful for those film stories, because they inspire me to go all the way from the nameless town to New York.quot; Don’t Steal the Jacket quot;is in fact an ode to the initial section of the journey.
Following the Milan premiere, quot;Don’t Steal the Jacketquot; will also be released on a mini-site. For more detail , please visit Moncler.com.
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